First Locally Owned Pediatric Urgent Care Center Dedicated Exclusively to Kids Opens in Webster

Public Invited to Grand Opening Celebration September 7th to 15th

AcuteKids Pediatric Urgent Care, the first locally owned urgent care center dedicated exclusively for kids, is now open for urgent medical needs from a fever to a fall.

AcuteKids is located at 1243 Bay Road in Webster and is open Monday through Friday from 12 noon to 10 p.m. and Saturday and Sunday 10 a.m. to 8 p.m. No appointment is needed.

A grand opening celebration will be held from Saturday, September 7 through Sunday, September 15. Normal business hours will be held during the grand opening.

Chrysa Charno, founder and CEO of AcuteKids said, "As providers, healers, athletes, and parents, we realized that there was a need for an urgent care specifically for kids with expert staff and comfortable exam rooms designed with kids in mind."

"After months of preparation, we have gathered a team of pediatricians and advanced practice providers (PAs/NPs) who have extensive experience with kids and urgent medical needs. Our goal will always be to provide the most up to date pediatric care in Rochester and to care for the children we see as if they are our own all while being in a fun environment making them feel at ease."

"AcuteKids Pediatric Urgent Care is more cost effective and kid-friendly than a hospital's emergency department and the next best option in the case when pediatricians' offices are closed or unavailable."

Charno, who is an emergency medicine and urgent care Physician Assistant (PA), has 15 years of experience working in urgent care centers, as well as orthopedics, plastic surgery, and dermatology. She graduated from Rochester Institute of Technology (RIT) with a bachelor of science/master of science degree and was the first PA to earn a Master's in Business Administration from the school. She also is the first Advanced Practice Clinician (APC) to be granted fellowship from the College of Urgent Care Medicine's Urgent Care Association, and the first PA to hold a position on the College's board of directors.

Grand Opening Celebration special events include:

  • Smoothies from Body Fuel – Saturday, September 7, Sunday, September 8, Saturday, September 14, and Sunday, September 15 from 9 a.m. to 12 p.m.

  • Pizza from Ferrari Pizza Bar – Monday, September 9, Wednesday, September 11, and Friday, September 13 from 5 to 10 pm.

  • Cupcakes from Secret Ingredient Cupcakery – Tuesday, September 10 and Thursday, September 12 from 5 to 10 pm.

  • Meet Ryan Steenberg, professional World Long Driver and inventor of Twitch Trainer – autographs and photo opportunities – Friday, September 13 from 5 to 8 p.m.

  • All kids will receive a free book!

AcuteKids Urgent Care Services & Features

On-site services at AcuteKids include sick visits, lacerations, injuries, x-rays, flu, and IV hydration. Results of tests and X-rays will be available immediately. Likely visits may include colds, coughs, sore throat, lacerations needing stitches, minor procedures, injuries, migraine care, asthma issues and more.

Kenneth Katz, MD, based out of Sunrise Pediatrics in Rochester, is AcuteKids' medical director.

AcuteKids treats patients between birth and 23 years old.

The 2,800-square-foot space, which was formerly a bank, was completely remodeled over three months by Chicago-based Midland General Contractorswho specialize in urgent care spaces.

The efficient and functional interior is designed to feel like the comforts of home complete with stonework accents and warm wood furnishings. The walls are lined with colorful portraits of Rochester area kids living out their everyday adventures.

The kid-friendly waiting room consists of a coloring station, books, televisions, plus complimentary water and a coffee bar for parents.

There are five private exam rooms, including one larger procedure room with a television for watching movies or cartoons, and an x-ray room designed to make kids feel like they are in an underwater aquarium.

Because literacy is very important to Charno and her staff, every patient will have the opportunity to take a new book home after their visit. There's an extensive library of books to choose from for all reading levels.

Parking is free in the front of the building

AcuteKids Pediatric Urgent Care accepts all major insurance providers including ACPN, Aetna, Cigna, Excellus BCBS, Independent Health, Medicaid State, MultiPlan, MVP, Three Rivers, Tricare East, UHC, and USA MCO. A cash payment schedule is also available to patients who wish to pay in cash or have a plan AcuteKids does not participate in.

About Chrysa Charno, CEO

Chrysa Charno (PA-C, MBA, FCUCM) is the past-president of the Association of Plastic Surgery Physician Assistants and was named leader of the month by the American Academy of Physician Assistants in 2011.

Prior to founding AcuteKids, she served in the Department of Orthopedics at Rochester General Hospital, Eastside Medical Urgent Care/LaBella Medical Aesthetics, Ridgewood Medical Group, Lifetime Health Urgent Care, Division of Plastic Surgery at Strong Memorial Hospital, Vega Aesthetics and Reconstructive Surgery, Vega MedSpa, AccelCare, Dermatology Associates of Rochester, Cuba Memorial Hospital, Emergency Department at Highland Hospital, and Cornerstone Urgent Care.

Charno resides in Webster, NY with her husband, Jason, who coaches Webster Thomas High School girls varsity basketball, and their three children, Ryan (8), Matilynn (6), and Taylor (3).

Download The Urgent Care Associates Benchmarking Infographics (.PDF)


AcuteKids Pediatric Urgent Care

1243 Bay Road, Webster, New York 14580

Phone: 585-787-4073 | Fax: 585-787-4183